Thanksgiving is a great time to offer catering. You can drive sales by simply offering Thanksgiving meals and sides to customers. Many people are looking for an easy solution because they have less time to plan a thanksgiving meal for their families. Here are 3 simple changes you can make to your menu and marketing efforts to drive up sales for Thanksgiving.
1. Design a Thanksgiving Catering Package
Designing Thanksgiving carryout or catering packages can be simple. It is all about saving people time in the kitchen. Tailor your offerings to the needs of your customer, whether it be the corporate crowed or your regular diners. It can be as simple as boxing up your most festive mains, sides and deserts and having them ready to go.
2. Amp up your Fall Flavors
Consider how you can use fall flavors in your own menu—and how scarcity might promote more sales for your restaurant. Make sure customers know they can only get your famed cranberry orange scones, or your charred sweet-potato tacos, by ordering from your Thanksgiving menu.
3. Give back
Use a percentage of your profits from a special Thanksgiving menu item, to give back to a local organization that complements your own mission or brand. You can highlight the partnership in your marketing material or around your restaurant. Your customers are sure to appreciate that you are giving back to the community and they maybe even prone to order more catering!
